Functional Beverages

The global wellness market is expanding rapidly, reaching $6.8 trillion in 2024 and expected to hit $9.8 trillion by 2029 . This growth reflects a shift in consumer priorities toward prevention, longevity, gut health, and mental wellness. Among the many categories driving this surge, functional beverages stand out as a dynamic segment combining taste, convenience, and scientifically supported benefits. Olipop , a leader in this space, offers valuable insights into how brands